How To Use Twitter To Promote Your Website Or Blog (part 2)

Promote New Products Using Twitter

One useful way in which you can employ Twitter is to promote new products. It is important to note that the bulk of your tweets should be high-quality, free information about your niche; however, when you have a new product available, you should also tweet to let people know about the upcoming launch.

Using Twitter to Promote a Firesale

In addition to promoting your new products through Twitter, you can also use it to promote a firesale. You can do this by bundling together a bunch of your products, reducing the price drastically, and then creating a salespage. You can then tweet about it to let your followers know that you are offering a one-time steep discount.

Using Twitter to Grow Your Email List

You can use your email list to grow your Twitter follower list. However, you can also do the reverse: you can use Twitter to grow your email list. You can then use this list to sell products.

If you don't already have a mailing list, that's a good place to start. Setup an autoresponder using aweber.com, create an introduction mailing series that includes several product pitches, and then begin capturing subscribers.

Once you have setup your autoresponder, you can announce this on Twitter, so that your followers know that they can get free, useful content through a free subscription.

Integrate Your Twitter Feed with Your Homepage

If you want to make your site more dynamic, you may want to consider adding a scrolling Twitter feed. In brief, this is basically just a script that cycles through all of your tweets, displaying them in sequential order in a nice-looking frame.

This is always a nice touch to add to your site. It will not only improve the appearance of your site, but it will also create the feeling of dynamicity. Visitors will enjoy reading it; and may choose to follow the feed to your Twitter profile, where they can become a follower.

To create such a feed, all you have to do is use a widget like this: http://www.widgetbox.com/widget/twidget. It will generate code that you can simply copy-and-paste into your site editor.

Create a Twitter Contest

One recent trend in social media is to create "re-tweeting" contests. The idea behind these is both simple and brilliant. If used correctly, they can generate a tidal wave of new followers for your Twitter account.

In short, here's what you need to do: start by coming up with a sufficiently desirable contest prize. This might be something like $150, free products, or a gift card. Once you've done this, announce you will be giving away this prize for free via a raffle; however, in order to enter the raffle, a person must a) be a follower; and b) must re-tweet your contest announcement.

The idea behind this is simple: each entrant in your contest will re- tweet to tens, hundreds, or even thousands of followers. The followers of your followers will see the re-tweet, become your follower; and then re-tweet to others.

Use Twitter to Promote Recent Updates to Your Website

Another good use of Twitter is to promote recent updates to your website. In this case, you don not have to say anything blatantly commercial. Instead, you can simply point out that your site has been updated; and mention that followers should check it out and let you know what they think.

Create a "Tweet This" Button

Another thing you may want to consider doing is adding a "tweet this" button to your blog posts. This will make it easier for visitors to promote your site to their friends and family members, which will ultimately benefit you.

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